Industry-aggregate engagement windows. Your audience may differ — our scheduler learns your best times automatically.
• Mon–Fri 11am–1pm
• Tue & Wed are strongest
• Reels: 9am & 7–9pm
• Tue–Thu 9am–1pm
• Avoid weekends after 3pm
• Video: lunchtime
• Tue 4–6pm, Thu 9am–12pm
• Fri 5pm strong for entertainment
• Consistency beats timing
• Weekdays 9am–12pm
• News cycles peak 8–10am
• Threads: mid-morning
• Tue–Thu 8–10am
• Never weekends
• Long posts: Tue morning
• Thu–Fri 2–4pm, weekend mornings
• Shorts: daily 12pm & 7pm
• Premieres: Fri evening
• Evenings 8–11pm
• Saturday strongest
• Seasonal: pin 30–45 days early